How to use the new WhatsApp.
I AM SO HERE FOR IT! Ok so I went a little HAM when the update first launched but its all soo exciting for me when there are new marketing tools for my business! I literally CAN’T contain myself!
I am here for Whatsapp becoming the new SnapChat.
I am here for Mark Zuckerberg.
I AM HERE FOR IT!
WHY? Because WhatsApp is so hot in Trinidad that it’s overly used as a form of social media and as a form of messaging. Everyone uses WhatsApp, be it for personal calls or to get in touch with clients so why not use it as a marketing tool.
I have been using it in various ways, here’s how:
1] To update clients with my latest packages on offer, what I am doing, what it entails and giving them my Call To Action – Send me a message.
2] To feature my T-Shirt Line in use by my clients out and about in Trinidad and Tobago.
3] To give inspiration to my WhatsApp contacts by providing a motivational quote or suggestion.
4] To show parts of my life that are impactful for me.
The major thing is to remember with social media is it is a lot of choosing what you want to post. Choose the parts of your life you want to highlight and as a business owner, remember that you always have to think as a business owner when on social media. People don’t see everything that goes on with me, they think they do, but they don’t see everything that goes on in my life (ssshhhh don’t tell them though)
I would now give you suggestions for making full use of WhatsApp in your business as a marketing tool.
As a Makeup Artist ( I always appeal to those because I know a lot of Makeup Artists) use the before and after photos, show people a story of how you clean your brushes, tips can be given as well, ensure that your posts give people value.
Everyone doesn’t just want to see pictures of you “liming” on a beach……. how is that adding value to their life? Show people how to care for their brushes, how to fill in their eyebrows, how to put on lipstick the right way. All your tutorials can be done right there via WhatsApp.
Another way, especially for the service providers is by giving daily tips. Share motivational content. Tell them how they can get in contact with you. A nail technician can advertise the specials that are available. Tell people to stay on top your whatsapp status to show when you are booked and what appointments are available. Show them your calendar right there on WhatsApp. Once you have a READABLE graphic, and you can put your calendar in Wordswag or Canva ( www.canva.com) and then you can put your calendar on WhatApp and say “I have spots available for x y and z date.”
Always remember that it is a marketing tool. It shows people what you are about and how you going to do the things that you are really about.
Remember that updates however, should be put on sporadically, throughout the day, I have realized that putting more than five updates daily. some won’t get viewed. So “play” with it until you figure out your rhythm.
Have you been using the new updates? Tell me how has it been working for you!
Are you following me on FaceBook or Instagram?
Search : Trinidad Mogulista and you will be able to get great tips and tricks on how to navigate these social media streets!
With Love & Hustle